Where is Artificial Intelligence Digital Marketing? Questions with Ahmet Balat!

Artificial intelligence tools are redistributed cards in the digital marketing world while integrating a little more to our lives every day. So can artificial intelligence really replace a marketing strategy? Is it possible to grow in e-commerce without paid ads? What to do with low budget brands?

Digital marketing specialist in online event organized by Masqot on 16 April Home with us. Brandok digital performance agency and Ahmet Balat AcademyBalat, the founder of the founder, brings more than 10 years of experience in the sector with participants in this webinar both the real role of AI in digital marketing and gold of sustainable growth strategies.

Artificial Intelligence is a Vehicle, Not Strategy

One of the most highlighted messages in the webinarda was about the limits of artificial intelligence. Ahmet Balat specifies that artificial intelligence significantly increases productivity in operational tasks such as content editing, background lifting and data monitoring, while he was still indispensable in the areas such as strategic thinking and emotional bond building.

An interesting example was also shared at this point: a digital character idea named "Ahmet Balat Artificial Intelligence" was credited to the table but rejected because it lacks originality. If artificial intelligence develops according to Balat, it is still human that will tell the soul and story of a brand.

Brandok: Built-in System of Data's Pulse

One of the things that take care of in the event is that Brandok team has developed itself Tags system was. This system, which collects data from all advertising platforms, instantly detects performance declines, warns the team. For example, situations such as a drop or budget deviation in Google traffic are automatically reported and directed to human review. Thus, saving time and securing quality.

The AI-supported tools of Meta were also discussed. Advantage+ is particularly focused on mass discovery and data collection for built-in brands, but for new brands, it was highlighted that it can not show enough performance directly on sales.

Advertising Paid on E-Commerce: Not a Luxury, Complicability

Ahmet Balat clearly expressed that paid ads are a "unforgetable" requirement for e-commerce brands. Although organic content can reach large audiences, advertising strategies based on data to target users who have the intention of purchasing high. Balat summarized this situation with a stunning benz: paid advertising is like to pay the rent of a physical store; it is one of the basic costs of doing business.

The Balat, which says Brandok was focused solely on performance marketing in its agency model, was transferring that the expertise has given much better results from general approaches and directed customers with partner agencies for creative jobs.

An Intimate Advice to Low Budget Brands

Perhaps one of the most valuable parts of the web was advised for brands working with limited budget. Ahmet Balat does not recommend the agency rental of low budget brands. Instead, it is recommended to invest in learning and manage ads internally. In small budgets, agency fees are inefficient, it noted that the source is much more logical to transfer directly to advertising expenditure.

If the road map for limited budget brands is as follows: Set realistic and long-term expectations (at least 6-12 months), to speed up your data collection process — especially to the Reels format — invest.

Secret of Reels Success: Profile Time

Important tips were shared on social media strategies. The key to the Reels success according to the Balat is hidden at the time of being monitored. Algoritma draws the videos that maximize the total viewing time by capturing the audience in the first 3 seconds and keeping the sense of curiosity alive. So a remarkable opening and a sustainable expression fiction stands out as the basic formula of being viral.

Career in Artificial Intelligence Age: Different or Back Up

In the closing part of the event, the future’s marketing careers were discussed. Ahmet Balat's message on this topic was quite clear: Artificial intelligence will replace marketers that do not differentiate and develop professional skills. However, human expertise in areas such as strategy, communication and trend analysis will always remain fundamental.

This situation was concreted with the Canva example: Canva design became democratic, but the demand for professional designers has not been reduced; because the original vision and creativity are still unstable. In the same way, artificial intelligence will also encourage marketing but the value of real experts will increase.

As a career advice, he paid attention to the importance of gaining practical experience through internships and entry-level roles before building a job. Practical skills and durability continue to be the basic stones of sustainable success.

This webinar was a highly saturated content for those who want to understand the role of AI in digital marketing and develop sustainable growth strategies. Ahmet Balat’s internal insights from the sectoral experience offered concrete and feasible information for both beginners and experienced marketers.

You can follow Ahmet Balat closely and track itself from Instagram, X and WhatsApp channel to be informed about the latest developments in the digital marketing world.

As Masqot, we will continue to bring you this kind of events. To miss the developments in the world of artificial intelligence and digital marketing Stay tuned!